Miroslav Pavlák.
Revised and updated edition.
International business has expanded dramatically over the past three decades and drawn the attention of business executives, government officials and academics. The aim of this unit is to help students gain knowledge of three generic themes of international business, international business strategies, and operational management of international business. Students are also expected to dvelop skills to critically analyse practical issues related to these themes.
163 stran, Revised and updated, 2020
ISBN 978-80-7408-209-2